Kabbage
Kabbage, Inc. is an online financial technology company based in Atlanta, Georgia. The company provides funding directly to small businesses and consumers through an automated lending platform. I had the pleasure of being a key member on the design team.
Project Product / UI / Website / Visual Identity / Concept / Social Media / Culture
Overview
Differentiate and popularize a product and tool for the startup and small business community.
Make it stand out
Using existing guidelines I helped push the brand to become more approachable and unique in the crowded financial tech neighborhood.
Illustration
Being in a market where speed and efficiency is key, I saw an opportunity to make a departure from the use of stock imagery and create a unique, fun visual library for use across the company.
A web based platform makes it easier to reach people in our current climate but sometimes our best responses come from direct mail and tangible printed material.
Make it stand out.
One of Kabbage’s core values is to care deeply, which I was able to do by highlighting endearing social events and important topics to the local community.
If you want to change the culture, you will have to start by changing the organization...
Being able to collaborate across the company helped me create a huge visual impact, not only how the company is viewed from the outside, but also how employees feel about it on the inside.
