Royal

Royal foods is one of the largest fresh produce delivery service in the southeast. They approached Phase 3 marketing where I created a new brand concept.

Project Concept / Branding / Visual Identity

royal_cover.jpg
royal_cover_2.jpg

Overview

Concept needed to encompass both brand values and company products.

 
royal_business cards.jpg
 
royal_magazine.jpg

The result

Though ultimately this was not the chosen concept, there was an appreciation for the focus on the product. Limiting the design elements allowed for a strong recognizable logo and impactful collateral.

royal_truck.jpg
Previous

Something Clicked
Next

Donetto